Sevens 2022 South Africa - Opening Title



Client
World Rugby
Agency
AeLive Ignite
Team
Art Director - Reuben Thorpe
3D Designer - Matthew Neary
2D Designer & Compositor - Juvensco









We were approached to create an entire world-wide opening title for Rugby World Cup Sevens 2022 which is located in South Africa; the home of "Big Five" from Africa's animal kingdom.

Featuring Seven's athletes that embody the energy & spirit of the "Big Five", this opening title utilize eye-catching colour pallete, contemporary character design and kinetic motion graphic to delivers an impactful & energetic atmosphere that perfectly compliment the competition.

On top of that, 14 stings are created with different output ratio to be used across broadcast & social media; creating an immersive look in & out of the game.