Rugby World Cup 2023 - Game Graphic Package
World Rugby
AeLive Ignite
Lead Designer - Fay Poon
Graphic & Motion Designer - Juvensco
Graphic Designer - Sophie Ba
The Rugby World Cup 2023 in France is the world's third largest sporting event celebrated all around the world.
This fresh new look is utilising the mnemonic "Mobius", the red line device that goes through the whole package gives it organic & more approachable look. This goes in line with the mission of approaching younger audience and igniting their passion in Rugby.
We created a match graphic package that place Mobius as the front & centre throughout the package; utilising it to direct viewers' eyes in this gigantic event.