AXIS 2025
Comms Council
DDB Group Aotearoa
Design Lead - Elliot Oxborough
Motion Designer - Juvensco
AXIS Awards 2025 marked a shift from annual reinvention to a cohesive, long-term brand system for Aotearoa’s leading creative awards. Inspired by the 23.5° axial tilt of the Earth—echoing the form of the AXIS trophy—the identity introduces a bold, flexible visual language spanning typography, motion, and digital touchpoints. Designed to evolve year-on-year, the system builds lasting brand equity while capturing the progressive spirit of the industry.